Booze and S.E.X ad ban welcomed

12.00.00am GMT Wed 11th Mar 2009

A Headingley councillor has welcomed the ASA's decision to ban an advert for a student nightclub that linked cheap drinks with sex .

The advert, featuring models in mini skirts and crop tops emblazoned with the words "I love S.E.X" was displayed on a large billboard on one of the main routes between Leeds' universities and the city centre.

The ASA objected to the words "£1 SHOTS! SAMBUCA - TEQUILA - YES!" and "£2 VODKA REDBULL YES!" which they agreed irresponsibly linked cheap alcohol to sexual activity.

Cllr James Monaghan (Lib Dem, Headingley) said:

"I am pleased that the ASA have reached the decision to ban this advert. It had quite clearly overstepped the mark by so blatantly linking cheap booze to the promise of sex.

"I certainly don't object to this club night being advertised but the promoters need to remember their wider responsibilities when advertising on such prominent public sites."